What happened
ZEE5 has introduced Clips, using AI developed with Google Cloud to make vertical previews from existing footage.
Why it matters
Viewers can sample scenes and open the associated film or series without a separate search.
Remember this
A new browsing option, not proof of higher engagement.
Audience gains remain unquantified
ZEE5 describes early movement into longer viewing, but disclosed no specific conversion or engagement figures. Production counts alone cannot establish that effect.
More context & who is affected
ZEE5 viewers can now browse scene previews in Clips, then open the film or series behind them. The swipeable feature offers another way to choose a watch.
Built with Google Cloud, Clips uses AI to select existing footage and reformat it vertically. ZEE5 reports 13,000 previews drawn from 1,200 titles.
Those totals describe output, not audience response. The Economic Times reports that ZEE5 has not released specific engagement or conversion figures.
- Previews produced
- 13,000 ZEE5's reported output, not a measure of viewing gains.The Economic TimesMobiGyaan
- Titles used
- 1,200 Titles supplying footage, according to ZEE5; not its entire catalogue.The Economic TimesMobiGyaan
Streaming Viewers
Viewers can sample a scene before opening its film or series.
Media Professionals
The feature illustrates automated repackaging of catalogue footage, not production of new films.
Reporting fromThe Economic Times ↗MobiGyaan ↗
Sources & verification2 sources · 4 claims
These are the records behind this briefing. Linked reporting is not the same as independent confirmation.
- The Economic TimesReporting
Zee5 launches Clips with Google Cloud to turn movies, shows into AI-powered short videos ↗
Published Oct 5, 2026 · Accessed Oct 6, 2026 - MobiGyaanReporting
ZEE5 introduces AI-powered Clips to turn movies and shows into short vertical videos ↗
Published Oct 5, 2026 · Accessed Oct 6, 2026
Claims and linked sources
Clips lets viewers browse scenes and open the corresponding film or series.
ZEE5 developed Clips with Google Cloud to select existing footage using AI and reformat it vertically.
ZEE5 reports producing 13,000 Clips using footage from 1,200 titles.
The Economic Times says specific engagement and conversion figures were not disclosed.
