What happened
TVS launched festive-2026 Apache/RTR/Ronin upgrades on September 17, 2026, citing 22%+ premium segment growth.
TVS Motor Company said premium and super-premium motorcycles (150cc+) are growing over 22% in India, with the segment now accounting for 17% of the overall two-wheeler market and 27% of the motorcycle category alone.
The figures came at the launch of festive-2026 upgrades to the Apache RTR 160, RTR 160 4V, RTR 200 4V, Apache 310 series and TVS Ronin on September 17, 2026. Vimal Sumbly, Head Business – Premium, told The Hindu that within motorcycle, 27% of the business is towards premium and super premium.
TVS also said EVs jumped to 10% of its sales last month, up from 6.7% YTD a year ago, citing the strengthening EV ecosystem and fuel-price concerns amid the West Asia crisis. The refreshed lineup prices start at ₹1.28 lakh and go up to ₹2.88 lakh.
Festive 2026 Launch
Updated Apache RTR 160, RTR 160 4V, RTR 200 4V, Apache 310 series and Ronin available from September 17, 2026 at ₹1.28L–₹2.88L.
Why it matters for me
Buyers of feature-rich bikes (TCS, TFT, projector headlamps) are now the reference point for the entire two-wheeler market.
Market
Motorcycle Buyers · Auto Market Readers
Premium 150cc+ motorcycles are now 27% of the motorcycle category and 17% of overall two-wheelers, making the segment the fastest-growing part of the market.
Money · Daily Life
Motorcycle Buyers
TVS EV share jumped to 10% of sales from 6.7% YTD, driven by ecosystem growth and West Asia fuel-price concerns.
Daily Life
Motorcycle Buyers
Apache 7M+ global riders and 500K+ owners group give TVS strong brand equity to push premium pricing.
What to remember
Premium motorcycles are 27% of the motorcycle category and EVs hit 10% of TVS sales.
TVS says premium motorcycles grow 22% in India; EVs now 10% of sales. Apache hits 7M riders. Festive lineup ₹1.28L–₹2.88L.
Verified sources (3)
Premium motorcycles grow 22% as Indian two-wheeler market shifts up: TVS
↗TVS Motor updates Apache, Ronin motorcycles ahead of festive season; prices start at ₹1.28 lakh
↗TVS Ronin and Apache lineup gets major update; Prices start at ₹1.27 lakh
↗Claims and linked sources
8 claimsPremium and super-premium motorcycles (150cc+) in India are growing at more than 22%.
Premium and super-premium two-wheelers account for around 17% of the overall two-wheeler market.
Within motorcycles, 27% of the business/industry is premium and super-premium (150cc and above).
EVs accounted for 10% of TVS Motor Company sales last month, up from 6.7% YTD last year.
The Apache brand has crossed 7 million riders across 90 countries, and the Apache Owners Group has more than 500,000 registered members in India.
Ronin global customer base stands at over 200,000 riders.
Updated TVS Apache and Ronin motorcycles available at dealerships across India from September 17, 2026.
TVS attributed the rise in EV contribution to a strengthening EV ecosystem and growing consumer interest amid the West Asia crisis and its potential impact on fuel prices.
Community signals
Signal-only · not reporting“Within motorcycle, 27% of the business or the industry is towards premium and super premium.”