Kya hua
Tata Play Smart connected TV app mein 500 se zyada channels hain lekin Sony Pictures Networks India ka koi channel nahi hai, jisse DTH distribution dispute ab CTV domain mein bhi badh gaya hai.
Mujhe kya farq padta hai
Connected screens par Tata Play subscribers peak festive viewing ke dauran Sony entertainment ya sports channels nahi dekh sakte, jab tak ki wo wapas DTH par switch na karein ya alag packages na khareedein.
Yaad rakh
Tata Play-Sony ki jang ab CTV territory mein pahunch gayi hai, jisse Diwali se pehle viewers aur advertisers beech mein phans gaye hain.
Aur context aur kis par asar
Tata Play ke Smart connected TV app mein 500 se zyada live channels listed hain lekin ismein Sony ka koi channel shamil nahi hai, jisse broadcaster ka distribution standoff satellite DTH se nikal kar connected TV space mein aa gaya hai.
Yeh dispute May 2025 mein shuru hua tha jab Tata Play ne apne DTH packs se 25 Sony channels hata diye the. TDSAT ne Tata Play ko 40 crore rupees jama karne ka order diya hai aur Sony ki Culver Max arm ke 128.42 crore ke demand notice par stay laga diya hai.
Sony ke MD Gaurav Banerjee ne ummeed jataayi thi ki festive season is deadlock ko khatam kar sakta hai, lekin agli TDSAT hearing 30 October tak nahi hai. Tata Play ne tribunal ko bataya hai ki usne pichle ek dashak mein Sony ko lagbhag 4,000 crore diye hain.
- Available CTV channels
- 500+ Tata Play Smart app 500+ channels offer karta hai lekin Sony ko exclude karta haiExchange4media
- Agle TDSAT hearing
- Oct 30 2026 Distribution dispute par tribunal hearingExchange4media
- Court-ordered deposit
- 40 crore rupees TDSAT ne Tata Play ko yeh amount jama karne ka order diyaExchange4media
How the standoff began
The dispute began in May 2025 when Tata Play removed 25 Sony channels from its DTH packs. TDSAT ordered Tata Play to deposit 40 crore rupees and stayed the 128.42 crore demand notice, with the next hearing set for October 30.
General Public
Tata Play subscribers connected screens par Sony entertainment aur sports miss kar rahe hain
Business Executives
Sony ke festive campaigns ke ad budgets ka reach CTV platforms par kam ho gaya hai
Industry Insiders
30 Oct ko TDSAT ka ruling India mein CTV distribution rights ke liye ek precedent set karega
ReportingExchange4media ↗Best Media Info ↗
Sources aur jaanch2 sources · 4 daave
Yeh is khabar ke source records hain. Source link hona apne aap mein independent confirmation nahi hai.
- Exchange4mediaReporting
Festive season no truce: Tata Play-Sony linear TV war spills into CTV distribution ↗
Publish hua Oct 2, 2026 · Dekha gaya Oct 4, 2026 - Best Media InfoReporting
Ahead of KBC Tata Play starts restoring Sony channels to packs after 14-month standoff ↗
Publish hua Sep 28, 2026 · Dekha gaya Oct 4, 2026
Daave aur unke sources
Tata Play Smart CTV app apni 500+ channel lineup se sabhi Sony channels ko bahar rakhta hai
Tata Play-Sony distribution dispute par TDSAT hearing 30 October 2026 ko scheduled hai
TDSAT ne Tata Play ko 40 crore rupees jama karne ka order diya aur Culver Max Entertainment ke 128.42 crore ke demand notice par stay lagaya
Tata Play ne May 2025 mein apne DTH packs se 25 Sony channels hata diye the jisse yeh current standoff shuru hua
